Since you want to promote your tourism business, it’s important to have a strong Internet presence. In addition to having an excellent website design, effective search engine optimization (SEO), unique content, and effective images, it’s also important for your website to work effectively across various devices. This means your website needs to maneuver well on laptops as well as smartphones and tablets.
When potential customers conduct mobile searches, for example, 30% of these will be related to specific locations. Since this is the case, you want these individuals to have a positive experience when they locate your website. If you have campgrounds, for example, you’ll want to include maps and other graphics, such as a detailed campsite layout design.
You may be aware that SEO is the driving force of 75% of the traffic to your site. Given this, you want to ensure that you have the most effective keywords possible so that you’re in the top results. Unless they’re looking for a specific business by name, many customers will spend time looking at these initial search results. Once customers are at your site, you can maintain their interest with unique content.
When customers plan to make a purchase, locate bed and breakfast websites, or refer to campsite layout designs, between 80% to 90% will read online reviews prior to making a final decision. Many potential customers are influenced by these reviews as well as comments made on various social media platforms.
Outbrain, however, conducted a study that found search engine research is actually the primary driver to content-oriented sites. In fact, the study illustrated that it beat out social media by 300%. Furthermore, NewsCred provided data from B2B marketers that where lead generation is concerned, SEO has the most significant impact.
When it comes to lead generation, SEO and other types of inbound leads are a more cost-effective solution. Recent data indicates that these leads usually cost 61% less than outbound leads. It’s also important to note that when it comes to closing, SEO leads have a 14.6% close rate. Outbound leads, which include direct mail and print advertising, tend to have a 1.7% close rate.
In order to create and/or expand your business, it makes sense to utilize the services of a tourism marketing firm. Given their website design, SEO, and other marketing experience, they will be able to assist you with increasing your web presence and attracting traffic. Read more blogs like this.