Did you know Google processes more than 1 trillion searches annually? That breaks down to more than 100 billion searches each month and 30 percent of mobile searches are location specific. This is especially relevant to anyone who is interested in driving last minute planners to their camping websites.
When people decide to go camping or on vacation, in general, they tend to plan ahead. This is what traditional tourism marketing depends on. Marketers expect to have the opportunity to tempt readers into choosing one location over the other based on amenities, nearby locations, or fantastic packages. This has worked historically because it was necessary to get the logistics of a trip planned before leaving the security of one?s home.
That paradigm has largely shifted to the internet and especially the smartphone. Now people are able to take their smartphone with them and use it as a mobile launching station for any type of adventure they wish to have. Instead of having to locate a campground in advance, they can allow the day and their interests to dictate where they want to go and what they want to do. When it is time to find a place to sleep they can hop on their phone and find nearby camping websites to help them make a decision about where to pitch their tent for the night.
This is fantastic for anyone who truly wants the freedom to be nomadic and explore but it can make marketing more difficult for those who have not fully adapted to living in a mobile world.
21st Century Marketing
In order for camping websites to remain relevant they must be easily indexed during a mobile search as well as a traditional search from a computer. Google has begun making differences in the algorithms that dictate what results are shown to users based on where they are searching from. This includes their precise location at the time of the search but also the type of the device from which they are performing the search.
If RV parks and camping websites want to be discovered by those who are on the go, they must be optimized for mobile searches. If they aren?t they could be sacrificing a significant portion of their potential clientele simply because they aren?t being found
Going forward it will be increasingly important for camping websites and other websites that are based in the tourism industry to look for ways to appeal to mobile users. Email marketing and a social media presence will still be valuable but the real future is in meeting consumers where they are and where they increasing are is on their smartphone.